It would be careless to do business with someone before doing your homework. You need to make sure you understand exactly what you are getting into and that the other party is open, honest and acting with an acceptable standard of care. Conducting due diligence is common practice with today's business interactions. You see investigations into a company's financials, personnel, and business practices. With the cyber security environment we have today, IT and information security reviews during due diligence investigations are being given a higher priority as well.